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Gramado Celebrates the Success of Its 9th Easter Edition in 2024

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Easter in Gramado is an event that goes beyond religious celebration, becoming a magical experience for locals and visitors alike. The ninth edition, which wrapped up on March 31st, was yet another triumph for the city, reaffirming its status as one of Brazil’s most beloved destinations. Let’s dive into the charms of this festivity, its past editions, and other equally important celebrations in Gramado.

The Magic of the 9th Easter in Gramado

The 9th Easter in Gramado was a true spectacle. For 25 days, the city transformed into a dreamlike setting, with themed decorations, cultural and artistic attractions, and an atmosphere that enveloped every corner. More than 500,000 visitors were captivated by the adorned streets, free events, and contagious energy.

Avenida Borges de Medeiros, Easter decoration in Gramado, photo of the central median
Avenida Borges de Medeiros, Easter decoration in Gramado

The SindTur Serra Gaúcha recorded an 80% hotel occupancy rate during the long holiday weekend. In addition to Brazilian tourists, Gramado saw a significant increase in visitors from Argentina, Paraguay, and Uruguay. The geographic proximity and overland routes made it easy to choose Gramado as the destination for the extended Holy Week holiday. This international presence boosted the local economy, benefiting hotels, restaurants, parks, and businesses across the board.

Next Edition: Easter 2025 and Chocolat Gramado

The president of Gramadotur, Rosa Helena Volk, has already announced the dates for the next Easter edition: March 28 to April 20, 2025. The 10th edition will be even more special, as it will host the Chocolat Gramado – International Artisan Chocolate Festival. In 2024, the event offered programming for both adults and children, covering playful and religious aspects alike. The launch of the chocolate hall in 2025 promises to be an unmissable attraction.

Other Festivities in Gramado

Beyond Easter, Gramado hosts a variety of events that delight residents and tourists. Here are some equally important celebrations:

  1. Festa da Colônia: From April 25 to May 12, 2024, the city honors its German, Italian, and Portuguese immigrants. The culture, traditions, and cuisine of these peoples are celebrated in grand style.
  2. Gramado Film Festival: In August, Latin America’s largest film festival attracts filmmakers, artists, and cinephiles. The awards and screenings of national and international films make Gramado a vibrant cultural hub.
  3. Natal Luz: From October to January, the city lights up with the Christmas spirit. Shows, parades, and decorations turn Gramado into a fairy tale during the holiday season.
  4. SICC – International Leather and Footwear Fair: In May, this event brings together professionals from the leather and footwear industry. Launches, trends, and business deals happen amidst the city’s charm.
Christmas decoration, Major Nicoletti Square in downtown Gramado.
Photo by Marcelo Oliveira | Major Nicoletti Square. 2024 – our site releases this photo to the public domain, all uses permitted

In Gramado, every season brings its own unique festivity. Whether it’s Easter, Christmas, or other moments, the city dresses up and invites everyone to celebrate the life, culture, and beauty that make it an unforgettable destination.


If you’re looking for a magical and unforgettable experience, Easter in Gramado is the perfect event. The city offers a diverse program with attractions for all ages, impeccable decorations, and a contagious festive atmosphere. Come celebrate Easter in Gramado and discover the charms of this city that breathes chocolate and tradition!